Joey has been bringing the wow factor for 15 years. Her forte is technology driven experiential activations, be it destination marketing, precinct rejuvenation, brand activations or festivals. She especially loves bringing festive cheer to the public through art and light with unique interactive outdoor installations at Christmas.
She is an elite researcher and problem solver, skills she mastered at the University of London while obtaining her Bachelor of Science in Banking and Finance, majoring in World Economics and Marketing. Joey has created turnkey campaigns for leading brands such as McDonald’s and Coca-Cola and she managed the largest national food and beverage festival in Singapore for five years.
Joey’s creative vision and courage to pursue the impossible are among her greatest strengths. She loves the creative DNA at Lux, crediting the high level ownership and freedom brought about by working with a team of people at the peak of their professional game.
Joey is our office DJ, a qualified scuba diving master, yoga enthusiast and the world’s slowest walker. Namaste.POSTED ON 13/12/2022