Where There Is Light

Extraordinary event experiences.

Where There Is Light

Where There Is Light

Vicinity Centres
National Vicinity Shopping Centre network
November 2022

Experiential concept design
Content creation and programming
Structure construction
National logistics and operations management
Multi-city installation
Interactive Programming
Technical Design
Theming & Styling

We were honoured to partner with Vicinity Centres in 2022 to launch a bespoke experiential activation across their national network of 26 shopping destinations.

Designed to complement the national roll out of Vicinity’s festive campaign, ‘Where There Is Light’, The Light Room brought light, art and technology together to create an immersive experience for their shoppers. The design incorporated LED and motion sensing technology encased in a reflective cube, providing a kaleidoscopic experience that shoppers could engage with at their leisure.


Photography and videography | Fireteller